Retail SEM Pitfalls: Relying Solely on Broad Match
For retail search engine marketers, finding optimal ROI comes down to constraints. Even with superior skills, experience and a deep understanding of best practices, SEMs can be humbled by time, budget...
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The Human Factor – Search Advertising
There is something inherently wrong with the way that search engine marketing is set up to work. Namely, the fact that keywords are the unit of measurement has limited the potential for scalability and...
View ArticleFocusing on Intent-Based Advertising – Search and Beyond
Last week, Laurie Sullivan at MediaPost wrote on how significant changes and innovations were afoot at Bing, specifically through mobile applications. Considering our recently expanded partnership with...
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Here’s What’s Brewing: 2011 Halloween Spending to Increase to $6.86 Billion
The National Retail Federation released data last month forecasting the strongest Halloween in years, with spending reaching a per-person high: “According to NRF’s 2011 Halloween Consumer Intentions...
View ArticleFinally, Somebody Understands: Search Isn’t Nearly Done
Sometimes, when you’re working at a technology company that’s forging ahead into new areas, you find yourself wondering “Do people get this?” It was refreshing to read a recent piece on Forbes.com, in...
View ArticleThe Holiday Shopping Season is Upon Us – Take Cover(age)
Internet Retailer recently posted results from an annual holiday survey conducted by consulting firm (and our partner and investor) Accenture. While lukewarm growth is expected in the face of turbulent...
View ArticleMurthy Nukala on Vator.tv
Adchemy’s founder and CEO Murthy Nukala sat down with Bambi Francisco from Vator.tv – one of the largest business networks dedicated to entrepreneurship – to discuss the company’s recent investment...
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Which Intents Drive In-Store Sales?
Last week, Laurie Sullivan wrote about a 2 year study that has found that for every $1 of ecommerce revenue from paid search ads, marketers generate another $6 of in-store revenue. The study...
View ArticleGoogle’s Goggles Might Not Be All That
Last week, Google announced two futuristic products coming to a storefront near you: the Siri-like voice-activated TV, and “glasses” (which I’m taking credit for preemptively nicknaming “Google...
View ArticleHow will the Web Monetize in 2020?
Consumers are using more and more devices. What are the implications for how the web will monetize in 2020? Adchemy Founder and CEO, Murthy Nukala, explains in a TechCrunch article that much of the web...
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